Steering system manufacturer, Pailton Engineering has appointed Karen Birch as finance director. The appointment aligns with a five-year growth plan, reaffirming Pailton Engineering’s unique position in the vehicle design market, as it looks ahead to post-COVID economic recovery.

The COVID-19 pandemic has had a swift and severe impact on the globally integrated vehicle manufacturing industry. While the bus sector has been hard hit with commuters working from home, road freight has seen a surge attributed to the £5.3 billion boost in online shopping and e-commerce.

One business that is pivoting with the market changes is Pailton Engineering. The company has made a series of strategic appointments to remain strong during economic volatility, including the appointment of Karen Birch as finance director.

Birch is no stranger to niche manufacturing and global export, with over two decades of experience in the financial field. She is responsible for implementing changes that push growth, improve profitability and promote financial stewardship at Pailton Engineering.

“In one respect, Pailton Engineering is unlike any businesses I’ve directed before,” explained Karen Birch, financial director at Pailton Engineering. “The level of design flexibility it offers its vehicle original equipment manufacturer (OEM) customers is unparalleled. While most businesses rely on high-volume catalogue orders, Pailton Engineering is there for the vehicle manufacturers that rely on non-standard design. This niche market position has been core to the business’s financial direction. 

“On the other hand, Pailton Engineering now has to ensure post-COVID-19 recovery, just like every other business, including our vehicle manufacturer customers. We will look to add-value at every opportunity in the next five years, to ensure quality, profits and growth, even in these unique challenging times. Pailton intends to fully exploit every avenue of growth and has ambitions to build its customer portfolio through carefully considered opportunities.”

Pailton Engineering, based in Coventry, UK, designs and manufactures steering system parts for heavy duty vehicles, including military vehicles, commercial vehicles and buses. The business has logged record-breaking growth in the last three years, attributed to several major project wins spanning across the UK, Europe and North America.

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